Introduction to Programme Marketing
In the module we will introduce Programmatic Marketing include a history of, media channels, real time bidding and the pros and cons of this marketing channel.
Developing a Programmatic Marketing Strategy
Understand how to build a programmatic strategy including analysing results, using data effectively and the key points to include within your strategy.
The seller’s view and bid information
Learn more about the rise of programmatic premium and more about the current programmatic landscape.
The Buyer’s view
In this module we consider whether programmatic marketing is the future. We also consider the steps to include in developing a buying strategy and the value of programmatic buying.
1st party audience and data
Understand how to make 1st part data actionable and how to leverage insights and new and old shopping habits.
3rd party audience and data
Watch this module to understand how to work with third party data including choosing a provider, maintaining list quality and ethical practice.
Turning your strategy into action
Learn how to assess your strategy to continually improve your output by considering your audience, scale, live content and video ad length.
Measuring programmatic marketing
Learn more about the key reports to optimise your programmatic marketing. We focus on the pros and cons of last vs first click attribution.
Programmatic marketing future trends
Where will programmatic be next year, and how has it changed in the last year? Join us as we assess the future trends of this marketing channel.