Develop your understanding of the core aspects of Pay Per Click Advertising (PPC) from strategy, channels, promotions, technology, trends and approach. Throughout this course you will learn how to optimise your paid search activity, use Google AdWords efficiently, manage bids and budgets, develop dynamic ad content, create meaningful reports and optimise the success of your PPC marketing with some best practice industry examples.
- Understand the fundamentals of PPC Marketing
- Learn how Google and Bing operate their Adwords programmes
- Learn more about advanced techniques and best practices
- See how to implement retargeting and social media PPC
- Understand how to create meaningful reports and assessments