Understand how to optimise your marketing techniques for mobile devices and users on the move. Throughout this course, we consider how to target your audience where ever they are and whatever device they are using. We focus on mobile marketing strategies, channels, promotions tools and technology through to mobile trends, optimisation and approaches.
- Understand how to optimise customer engagement on multiple devices
- How to evolve your communication strategy in line with a busy consumer
- Learn more about product trends and technology
- Understand consumer psychology and the importance of design and UX
- See how to expand your audience reach through apps, mobile marketing and mobile search