Lifecycle Marketing Automation
Advance your marketing knowledge and learn how to implement effective lifecycle touchpoints ranging from strategy, objectives and approach to Lead Acquisition, Effective Lead Nurturing and implementation. You will also learn how to prepare and align your marketing and sales processes and how to report on your success.
- Understand how lifecycle marketing and automation engages consumers
- How to implement relevant and one to one campaigns
- See how using lead nurturing helps to funnel contacts towards conversion
- Learn how to align marketing and sales team
- Understand how to build effective reports and implement further learning