Develop new skills and knowledge on Google Analytics including strategy, channels, promotions, technology, trends and approach. You will learn how to optimise your digital marketing activity by analysing and optimising your strategies using insights gained from Google Analytics. Uncover techniques and tools to improve your Digital Marketing Strategy.
- Learn how to uncover audience behaviours and products trends
- See how to use reports to strengthen your marketing strategy
- Understand how to leverage relevance and effective targeting
- Be able to evolve your customer experience
- Learn Google Analytics top reports and best practices