Content Marketing

Develop your skills and learn the core aspects of content marketing ranging from strategy, channels, promotions, technology, trends and approach. Evolve your marketing strategy through creative content that will portray your brands voice through social platforms, blogging, communities, persuasive conversational writing and online ads.

In this course you will:

  • Understand what types of content increase customer loyalty
  • Improve conversions and brand interactions through effective content
  • Develop your online presence
  • Understand what content is used throughout the marketing funnel
  • See how to develop your brand personality

Module Overview

Module 1

Content Marketing Introduction

This introductory module covers the basics of content marketing including how content and trust are connected, why great content matters and brands producing effective content.

Module 2

Content Marketing Strategy

Understand the key pieces of content required for each stage of the marketing funnel and how to leverage key touchpoints through paid, earned and owned media.

Module 3

Content Marketing Channels

Use the module to help you select the best channel for your content marketing output. We focus on buyer personas, channel objectives and understanding key metrics and reports.

Module 4

Content Creation

In this module we consider the stages required to build a content marketing calendar, the differences between influencer and advocate marketing and why user generated content is so powerful.

Module 5

Content Promotion

Sharing your content effectively is the key to a successful content marketing strategy. In this module we discuss a variety of promotion strategies.

Module 6

Content Marketing Tools and Technology

Understand software and tools including CMS platforms, project management software, screen capture and design software to help you produce effective content.

Module 7

Measuring success

See the top measures and reports to consider when assessing the success of your content marketing.

Module 8

Future trends in content marketing

In this module we consider the future of content marketing and our top predictions for 2017.

FAQs

This course is designed to take our students from beginners to advanced learners – so it’s open to everyone no matter your previous understanding.

No! Our courses are available to anyone, no matter your experience, current place of work or future goals.

Sign up for just £19.99 per month to access our other courses to continue learning in more detail.

This course takes around 5 hours in total.

Just a device with access to the internet. Our courses are video based and can be viewed on a mobile, tablet or desktop.